DESIGN
Porsche Has Modernized Its Logo
The introduction will start on the vehicle side at the end of 2023.
BY THE EDITORIAL TEAM
JUNE 15, 2023
Image from Porsche
For the untrained eye, it may seem like minor changes, but the newly refined crest has been of great interest in the auto world.
“The ‘75 years of Porsche sports cars’ anniversary was the occasion for us to rework this trademark,” says Michael Mauer, Vice President Style Porsche. “With its cleaner and more state-of-the-art execution, the refined crest communicates the character of Porsche. We have reinterpreted historical characteristics and combined them with innovative design elements such as a honeycomb structure and brushed metal. The result is an aesthetically ambitious arc that bridges the history and the future of the brand.”
Image from Porsche
The Porsche crest has been used since 1952 and has gained an iconic status. The rising horse in the middle of the Porsche crest is from the seal of the city of Stuttgart, and the colors black and red and the stylized deer antlers were taken from the traditional crest of Württemberg-Hohenzollern.
