TECH
Aston Martin’s First Ultra-Luxury Global Flagship
Aston Martin unveils its first ultra-luxury flagship, Q New York.
BY THE EDITORIAL TEAM
JUNE 19, 2023
Image from Aston Martin
Aston Martin unveils its first ultra-luxury flagship, Q New York.
Image from Aston Martin
Aston Martin celebrated its 110th anniversary by welcoming guests to its first ultra-luxury flagship location. Guests in attendance included New York Jets quarterback Aaron Rodgers, American actresses Zoey Deutch and Gabrielle Union, and British mezzo-soprano Katherine Jenkins OBE.
The world’s first Super Tourer made its North American premiere, with the new Aston Martin DB12 unveiled for the first time as part of the celebrations.
Video from Aston Martin
Q New York is situated on 450 Park Avenue, in New York City. The location offers the iconic brand’s bespoke service, Q by Aston Martin, to North America for the first time. You will be able to experience unmatched British tailoring with unique craftsmanship and highly tuned intensity.
Image from Aston Martin
Meticulously crafted to fully immerse spectators in the captivating realm of Aston Martin, those passing by Park Avenue are welcomed by a distinctive and expansive window display called the ‘Champagne Frame’. This extraordinary installation boasts one of the largest single glass panels ever incorporated into a New York building.
Through this grand window frame, onlookers catch a glimpse of Aston Martin’s iconic models, elegantly illuminated by a remarkable 2,100 bulb chandelier that stretches across an impressive 40-meter (131-foot) expanse. Moreover, the strategic use of mosaic tiles and commanding dining tables contributes to defining the new flagship location, showcasing the finest British craftsmanship on one of the world’s most renowned streets.
Image from Aston Martin
The new venue will function as a platform and premier location for displaying Aston Martin’s latest offerings, including unique custom builds, limited-edition models, and exciting additions to their stunning portfolio.
As part of a bespoke appointment, customers will have the opportunity to envision their own personalized Aston Martin on an impressive 10.5-meter (35-foot) by 3.5-meter (10-foot) LED wall. This cutting-edge display is capable of delivering an ultra-high definition, 360-degree view of any Aston Martin, presented in its true-to-life size. Positioned at the convergence of the physical and digital realms, Aston Martin aims to create such a lifelike configuration that clients will feel as if they can step right into their vehicle.
Image from Aston Martin
“The opening of our first flagship Q location, in our largest commercial market, is the latest distinct expression of Aston Martin’s shift to an ultra-luxury brand. It demonstrates our ambition to drive global growth and create elevated customer experiences to match our owners’ passion for Aston Martin,” said Lawrence Stroll, Executive Chairman of Aston Martin.
Website:
www.astonmartin.com